When the Coronavirus-induced lockdown kicked off, automotive producers all over the world tried to assist out in any method they might. Management groups had been conscious that staying house together with your children 24/7 might result in difficult conditions, in order that they created all kinds of distractions.
From coloring books to board video games, loads of enjoyable actions had been thought out. The folks from Rolls-Royce introduced a contest for children below 16, asking them to submit their takes on how vehicles might appear to be sooner or later.
The contest was supposed to finish by mid-May, some six weeks after it was introduced. The competitors proved so well-liked although, that Rolls-Royce determined to increase the deadline to June 2. By then over 5,000 entries had been submitted, from children in round 80 nations all over the world.
Contestants had been requested to design their dream Rolls-Royce of the long run, incorporating Bespoke options and capabilities they might conjure from their creativeness. And they didn’t disappoint.
“We’ve been absolutely overwhelmed by the international response to our Young Designer Competition. And it’s not just the number of entries that has impressed us – the quality of the children’s designs is staggering, showing incredible imagination, creativity and flair.
We wanted to give children the chance to let their imagination flow freely – it’s clearly struck a chord. They’ve responded magnificently – and given us an extremely difficult task in selecting our shortlist and winner!” mentioned Gavin Hartley, Head of Bespoke Design, Rolls-Royce Motor Cars.
You can take a look at the whole shortlist right here and see for your self simply how a model like Rolls-Royce is perceived by children and the way inventive they are often. It really is an attention-grabbing experiment. The winner will probably be picked by Hartley and his crew and introduced in direction of the tip of July.
“Rolls-Royce encourages and enables the pursuit of dreams. As well as giving children a way to express their visions, this competition has really inspired us as a design team. It’s reminded us of the sheer power of the human imagination, and challenges us to bring that sense of scale, possibility and greatness to making our customers’ dreams a reality,” added Hartley.
