U.K. gambling industry will ban ads during sports

By John Mac, December 13, 2018

The U.K. gambling industry has agreed to a package deal of limitations on advertisements during sports functions, including a”whistle-to-whistle” ban on TV advertising. Advertising will be effectively stopped by the limitations from being shown during live sport that are televised at breaks, together with the exception of horse and greyhound racing apps.

The movement has been supported by Jeremy Hunt, U.K. minister for media and sport, in addition to Tom Watson, deputy chief of this opposition Labor Party.

“We feel that these brand new voluntary television measures that have been accepted from the commerce associations representing just about each sector of this gambling business, will radically reduce the quantity of gaming advertising on tv and they match the most strict controls that already govern gaming businesses around advertisements on digital platforms, including” John Hogan, chair of their IGRG, claimed.

The changes were reported weekly, causing a decline in the share price ranges of ftse100 gambling businesses GVC Holdings PLC (GVC.LN) and Paddy energy Betfair PLC (PPB.DB).

A collective body for the trade associations of its sector, the Group for Responsible Betting, claimed the changes will probably come into force at the summertime time of 2019.